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Data Partners uses data hygiene processes that identify undeliverable records in your homes passed file, saving you potentially thousands of dollars in wasted printing and postage. Often, we can even correct your bad addresses, effectively adding new prospects to your file. The end result is that your mailings become 99.9% deliverable and your response lifts because all of your marketing pieces are being delivered.
What’s different about our process? Many marketers depend on CASS software and NCOA for data hygiene. These processes are okay for standardizing data and updating moves, but they do not have actual information on each deliverable address in the country. Data Partners utilizes a database of every single address in the United States that the United States Post Office considers deliverable. Our process matches your homes passed file to our database by actual address, rather than by ranges like NCOA and CASS. We then eliminate the bad addresses from your file, saving you potentially thousands of dollars in wasted postage.
Plus, our data processing team has years of experience working with cable billing data. Do you feel like your billing data will never be “marketing friendly?” Think again! Our team has seen and conquered every possible cable billing data nightmare.
After we cleanse your addresses, we can pass the addresses we identified as undeliverable against our address correction file. This process examines each individual address and corrects it if possible. The corrected file is then returned to you so you can incorporate the new addresses into your billing system.
Contact a Data Partners representative today about your address cleansing needs.
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