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Disconnect Analysis

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Churn is a fact of marketing and selling cable TV. Not all disconnects are the same, however. Some of them are moving out of your serviceable area, some are making the move to dish or DSL, and some are dodging your collection efforts.

Our sophisticated analysis protocol will decipher exactly what’s happening with your disconnects. We’ll give you the information you need to more effectively combat churn and identify which churn is beyond your control. Our detailed disconnect report will show you:

  • Disconnects that actually moved
  • Disconnects that told you they were moving, but still live in the household
  • Moves made inside and outside of your footprint
  • Which disconnects reactivated and which ones did not
  • Which disconnects reactivated at a new address
  • Which vacated addresses now show as active


Contact a Data Partners representative today about our disconnect analysis report. We’ll be happy to give you a free sample report.


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