It’s the age-old question for the cable TV marketer: “How can I target my message more effectively to increase acquisition?”

Increasing acquisition depends on many factors, but the key factor is reaching the true buyer – the person who will be the actual decision maker on whether to buy your services. Who in the households in your homes passed file is making the cable TV buying decisions?

Recent studies have shown that the female in the house influences over 90% of the household buying decisions and is the primary decision maker in over 60% of the key buying decisions, including decisions about video, high-speed internet, and telephony products.

Data Partners can append female names to your non-sub file for more effective acquisition campaigns. Or, we can process your file of actives and append the name of the female in the household. Instantly, your active subscriber file is transformed into a new list of prospects for upsell of advanced services like high-speed internet and telephony.

Target the group who makes the majority of cable, internet, and telephone buying decisions in the household. Reach the busy female executive who wants the top technology in her household, and has the money to spend to obtain it. Reach the busy mom who wants speed and convenience to shop online, download, and e-mail family photos quickly. Target Hispanic women for selling Spanish language channels and high-speed internet service.

You can even select females in the household by age, presence of children, household income, homeowner, home value, marital status, length of residence, and ethnicity. We can do it all.

Contact a Data Partners representative today about adding female names to your homes passed file.