Churn. It’s reality in the cable industry, and you have to deal with it. But do you really know what is going on with subscribers who disconnect?

Often, when subscribers disconnect their cable service they’ll tell you, “We’re moving.” But our data has shown that a significant percentage of those same disconnects do not actually move, despite what they have told you. They have actually taken their business to a competitor.

Data Partners can analyze your recent disconnects and tell you which of them have really moved, and which ones just told you they were moving. Our report will allow you to see subscribers who have moved and retained you as their service provider, subscribers who have disconnected and did not move, and subscribers who have moved and have not reconnected service with you.

Another scenario might occur where a subscriber disconnects and moves within your footprint. They then call to establish service at the new address. Often this same customer ends up in your billing data twice: once as a former customer and once as a newly acquired subscriber. This common situation can greatly affect your churn numbers. In this instance, utilizing proprietary matching logic, we can help you link both records together to help you better analyze your churn.

We know the importance of your reporting systems and that understanding your true numbers plays a large role in the success of your market.