Removing duplicate records from a marketing database is one of the most fundamental rules of direct marketing. When two identical mail pieces are sent to the same prospect, you’ve wasted dollars on printing and postage and drastically diminished the personalized effect of your mailing.

At Data Partners, we’ve learned that checking a database for duplicate records is more of an art than a science. Effective de-duplication requires more than simply purging “identical” records because what constitutes an “identical” record varies from client to client and from database to database.

Our in-house data processing team has years of experience working with marketing data. We know that “Joseph Smith,” “Joe Smith,” and “J. Smith” may, or may not, be a duplicate record depending on the circumstances. With Data Partners, you can be sure that you are reaching every available prospect, but never the same prospect twice.