Welcome to the Data Partners Quarterly Newsletter! This newsletter is designed to give you relevant information, facts, and marketing tips geared to help you, the cable television marketer.
Each quarter, Data Partners will provide you with helpful articles about cable television marketing, telemarketing and direct sales. Topics will include subscriber acquisition, upselling and retention, high-speed internet services... (read more)
How Can Data Play a Role in Effectively Targeting the Hispanic Market?
The Hispanic market in the U.S. is growing in leaps and bounds. Hispanics currently comprise 14% of the total U.S. population. Marketing trends continue to show increased spending on targeting Hispanics. Here are some tips on how to make the most of your database and effectively target this growing population.
First, don’t think of “Hispanic Marketing” as a single campaign. Like non-Hispanic marketing, segments of the Hispanic population also differ greatly by area, income and interests... (read more)
Offers are the heart of all direct response advertising. An offer is not just a statement of your price, it’s the deal you’re making. It’s the total of what the customer gets plus what the customer has to do or pay to get it. By making an offer, you’re saying, “You do this for me, and I’ll do this for you.”
Naturally, the better your offer is, the better your response will be. Raising response is not your only concern,... (read more)
Two-thirds of American adults go online and one-third do not. As of May-June 2005, 68% of American adults, or about 137 million people, use the internet, up from 63% one year ago. Thirty-two percent of American adults, or about 65 million people, do not use the internet and not always by choice. Certain groups continue to lag in their internet adoption, including Americans age 65 and older, African-Americans, and those with less education... (read more)
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