Welcome to the Data Partners Quarterly Newsletter! This newsletter is designed to give you relevant information, facts, and marketing tips geared to help you, the cable television marketer.

Each quarter, Data Partners will provide you with helpful articles about cable television marketing, telemarketing and direct sales. Topics will include subscriber acquisition, upselling and retention, high-speed internet services, cable television competition, advanced cable television services and targeted marketing.

For all of the commercial sales teams out there, we will include information on these services as well, including finding new ways to target more commercial prospects, retain your subscribers and track your competitors.

Regular articles in this newsletter will also include news and updates in the direct marketing industry, new regulations regarding national do-not-call legislation, e-mail marketing solutions, database marketing tactics, database warehousing, telemarketing trends, and much more.

All of these articles will also be available on our website,

www.data-partners.com/newsletters. Thanks for your readership, and we look forward to bringing you top cable television direct marketing news and information to help enhance your direct marketing campaigns. Enjoy the issue!

Brigid O. Berry
President





Read other articles in this issue:

Welcome to Issue 1
Hispanic Marketing
Study: Looking at Differences in Broadband Users, Dial-up
             Users and Those Who Do Not Use Internet
The Top 8 Direct Marketing Offers of All Time

Newsletter Overview