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You were told at your last corporate marketing strategy meeting that one of your top 3rd and 4th quarter goals is VoIP acquisition. Now, you have numbers to meet in a relatively new market space for cable TV marketers. You know you need to gain these subscribers and fast, but who are your best prospects?
There are effective ways to target the right prospects. Subscribers who already have high-speed internet service, subscribers with more than one telephone line, and households with larger disposable incomes... (read more)
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.
When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesn’t look like much. But of these 10 calls you close 6 and get immediate sales of $12,000. That’s marketing ROI! And that’s not even taking into account the future... (read more)
Get Better Results from Your Direct Mail. Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer... (read more) |
