Welcome to the Data Partners Quarterly Newsletter! This newsletter is designed to give you relevant information, facts, and marketing tips geared to help you, the direct marketer.
Each quarter, Data Partners will provide you with helpful articles about direct mail, telemarketing and industry facts and figures. Upcoming topics will include customer acquisition, upselling, retention, competition, internet marketing, database management and targeted marketing. For all of the business... (read more)
If there is one thing that can’t be said enough, it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.
As always the first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of... (read more)
Offers are the heart of all direct response advertising. An offer is not just a statement of your price, it’s the deal you’re making. It’s the total of what the customer gets plus what the customer has to do or pay to get it. By making an offer, you’re saying, “You do this for me, and I’ll do this for you.”
Naturally, the better your offer is, the better your response will be. Raising response is not your only concern, of course. For example, it may be more profitable to get a lower response from a more loyal group of buyers. Or perhaps you want orders to come in faster. Or you may need to lower your cost... (read more)
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