The Existing Business Relationship Exception
Most companies who engage in any kind of telemarketing are by now very aware of the federal “Do Not Call” (DNC) laws and the duty to “scrub” lists prior to calling. There are also important exceptions to this law, one of which is the Existing Business Relationship (EBR) exception.
Under the federal DNC laws, a seller may make calls to persons with whom they have an EBR, whether or not that person’s telephone number appears on the federal DNC list. An EBR arises whenever a consumer contacts a seller about that seller’s goods or services and gives his or her telephone number for the seller to respond. At that point, the seller is free to telephone that consumer for a period of three months with no requirement to check whether the consumer’s telephone number...(read more)
10 Elements Every Direct Mail Piece Should Have Get Better Results from Your Direct Mail. Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer...(read more)
How to Register for a SAN and Access to the National Do Not Call List
So, you want to telemarket to prospects and need to have Do Not Call (DNC) numbers removed (scrubbed) from your list. You’ve been told that you need to get a SAN (Subscriber Account Number) first. How do I do that? It’s really not as complicated as it sounds. Below are helpful step-by-step instructions on how to obtain a SAN and register to access the federal Do Not Call List.
