So, you want to telemarket to prospects and need to have Do Not Call (DNC) numbers removed (scrubbed) from your list. You’ve been told that you need to get a SAN (Subscriber Account Number) first. How do I do that? It’s really not as complicated as it sounds. Below are helpful step-by-step instructions on how to obtain a SAN and register to access the federal Do Not Call List.

1. Go to https://telemarketing.donotcall.gov/

2. Click “Register New Users” to create a profile for your company.

3. Scroll down and fill out the “Organization Information” form. Under “Organization Function” you will specify what kind of company you are. WAIT BEFORE SELECTING AN OPTION. This is where many people go wrong during the registration process, and it is a major headache to correct errors. Read the options below and make your selection, keeping in mind that you are most likely a “Seller.”

Seller
If you are the company selling the product or service – even if you use telemarketing to sell your product or service – choose “Seller.” Do not select one of the “Telemarketer” options.

Telemarketer/Service Provider With Access Through Clients
If you are a call center or list broker working on behalf of a particular client and you will use that client’s SAN to perform DNC scrubs, select this option.

Telemarketer/Service Provider With Independent Access
If you are a call center or list broker and want your own SAN to access the DNC list to perform DNC scrubs on your own, select this option.

Exempt Organization
If you are a charitable, political, or telephone survey organization, select this option.

4. After submitting all required information, you will be issued an “Organization ID” and a password. Write both down. The Organization ID is a unique number that relates to your company profile. You will used this ID along with the password to login to the website to access the DNC list. Note: the Organization ID is not the same as your Subscriber Account Number (SAN). Do not confuse the two.

5. Go to https://telemarketing.donotcall.gov and login using your Organization ID and your Password.

6. After logging in, the FTC requires that you specify the area codes in which you wish to call. If you select more than five, there will be a charge per additional area code. The current cost is $56 for each additional area code or $15,400 for all area codes in the nation.

7. After specifying your area codes, you will be issued a SAN. This is the number that entitles you to access the portion of the federal DNC list that you have paid to access. You would use this number to download your list or supply this number to your telemarketing call center or service provider so that they can perform the DNC scrub for you.

Remember, these instructions help you register for the Federal Do Not Call List only. Depending where you call, you may be required to register to access individual state Do Not Call lists as well.





Read other articles in this issue:

Do Not Call Update: 3rd Party Generated Leads
10 Elements Every Direct Mail Piece Should Have
How to Register for a SAN

Newsletter Overview